In this day and age web design is a key feature of every web page. It’s required to catch the eye of the target audience and keep their attention as they scroll through your page, what if you were to open a website and were just bombarded with a hundred different links and extremely loud colours, all out of place and jumbled. It would be enough to drive someone with OCD crazy and make even the most chaotic person slightly uncomfortable.
Then again what if you were to open a website that had almost nothing on it, just a few links, in small font one after the other. The only colours on the website would be grey, white and occasionally black. Just thinking about something that boring is making you yawn isn’t it? For a web design to be good it can’t have too much happening at the same time but also not too little, you have to find that perfect balance between annoying and boring.
To help you on your journey to find the perfect design yours truly has compiled a few tips that will get you on that track! Here are 5 top tips to keep your web design clean and effective:
1. Find the colour palette that sends your message clearly. If your website requires the viewer to be calm and collected while reading it, giving it a disciplinary vibe, I would recommend using combinations of blue (or green) and grey for your website. On the other hand if you require the viewer to be more laid-back then red might be the main hue for your colour scheme. Experiment with different palettes on your site, see which ones fit the vibes you’re trying to send.
2. Phase out the sidebars. Now I know this one may sound random compared to the tip above but hear me out. Sidebars were meant to improve the navigation of the site by providing the user with options like links to recent posts and popular content. But over time they’ve been degraded to displaying promotional content that doesn’t help the viewer much and in fact decreases the visual appeal of the web page by cluttering it up and interfering with the colour schemes. Best to get rid of them all together and give your content more room to breathe.
3. Use large font sizes. Using large font sizes is a traditional web design tip, and is as important as ever now since readability on smaller screens like those on mobile devices has become a big attribute. Not to mention having a large font keeps the viewers focused on the content and makes it easier on those with weak eyesight.
4. Responsive design is a major player. If your website isn’t viewable on mobile devices it reduces the chances of people visiting it phenomenally, often assigning such websites tags like “stuck in the past” and “not worth checking out”. In a world where a majority of people use mobile devices to access the internet, having a design that isn’t compatible with it is a major disadvantage.
5. Navigation should be simple. Now you may think having more links means better navigation and thus people liking the site more, but that is not the case at all. Having too many links can confuse the viewer and decrease the aesthetic of the site, making it seem too cluttered, but having too few can make it difficult for the user to get around. That means a lot of people simply leaving the website because they find it easier rather than figuring out how to find their way around. You have to find that sweet spot, not too much not too little.
Web design is messy business, what can seem like a good design to one may not be the same in the eyes of another. The trick is to find a design that appeals to the largest audience and flow with it. I hope these tips help you find the design you’re looking for!